▶About Us

The world's leading consultant of digital marketing and brand valuation, the World Brand Lab, is wholly owned by leading digital technology and strategic consulting firm—World Executive Group. World Brand Lab has sought to help foreign brands enter China and simultaneously help the globalization of Chinese brands. Over 150,000 companies use our dynamic database. World Brand Lab's research findings have been cited by more than 150 Fortune 500 companies such as the State Grid, China Life Insurance, Haier Group, Suning Group, etc.

World Brand Lab was founded by Mr. Haisen Ding and Professor Robert Mundell (the winner of the 1999 Nobel Prize in Economics). In China’s capital markets, 350 of the listed companies, including Air China, Tsingtao Brewery, and Power Dekor Group, commission us to provide brand evaluation and digital marketing services each year. We are the organizer of two major digital marketing and branding events in Greater China area, namely, the World Brand Summit and the Asia Brand Conference, held annually in Beijing and Hong Kong, respectively. These events have more than 500 participants including executives from blue-chip corporations and academics from elite universities e.g. Harvard, MIT, Oxford, Cambridge, Yale, Stanford, Columbia, INSEAD.

The World Brand Lab has also contributed a lot of data and cases for the academic community. In China’s largest academic search engine, xueshu.baidu.com, there are about 54,800 relevant results for the Chinese name “世界品牌实验室”(World Brand Lab). Of the three major academic citation databases in China, there are 2263 results on Chinese Science of Technology Paper Citation Database, 1400 results on Peking University Paper Citation Database, and 714 results on Chinese Science Citation Database. In the largest global academic search engine, scholar.google.com, there are about 16,600 relevant results for the Chinese name “世界品牌实验室”(World Brand Lab) and about 250 relevant results for the English name “WorldBrandLab.”

Brands, as major part of intangible assets, are vital strategic and financial assets, entrepreneurs in result take more and more responsibilities in managing and building them. We advocate that enterprises in the internet age need new brand solutions, consumers and users also need new experience. We assist our clients to position, forge and raise their intangible asset values with the languages and approaches which understandable to technology, marketing and financial professionals. We are dedicated to construct felicitous concepts on branding, which are encouraging, sustainable, and even bring significant commercial successes.