▶Message From our Chair

>>Message from the Current Chair - April 2023  

As the Academic Chair of World Brand Lab, it gives me great pleasure to welcome you to our organization. Having been associated with World Brand Lab for almost two decades, I have witnessed its emergence as a leading institution for innovative thinking on branding and marketing issues in China and globally. In today's rapidly changing world, companies and organizations face various challenges, and through our conferences and expert panels, we aim to provide strategic and practical solutions to these challenges.

Our conferences bring together top international experts to provide timely and practical advice on contemporary marketing and branding challenges. I look forward to serving as the Academic Chair and working with our team to provide the best possible support to our clients.


Steve Woolgar MA PhD (Cantab) MA (Oxon) FAcSS 
Academic Chair of World Brand Lab
Emeritus Professor Marketing, University of Oxford

>>Message from the Previous Chair - August 2009  

The global financial crisis has caused several business failures, including some companies with brands that were once household names in the West. Many of these brands are now available for purchase and represent a significant investment opportunity for China.

China can leapfrog over traditional Western companies by purchasing and restoring these brands' credibility, which can help establish a stronger beachhead among elite multinational enterprises. As the world's leading strategy consulting and brand advisory institution, World Brand Lab provides world-class, objective brand monitoring to assist our clients in making the right decisions.

Robert A. Mundell, Nobel Laureate in Economics, 1999
Academic Chair, World Executive Group/World Brand Lab
Professor of Economics, Columbia University